Remove Installation Remove Presentation Remove Social Media
article thumbnail

Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification.

article thumbnail

How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take

Event Marketer: B to C Events

Videos started popping up on social media of digital banners spotted at KIPCO Tower in Kuwait (Team Black), Marina Bay Sands in Singapore (Team Black), Sydney Tower in Australia (Team Green) and the Eiffel Tower (Team Green). Partners: Giant Spoon, experiential; Jepol Industrial Rope Access, dragon installation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Brief: Foldable Buses and the Stayman Islands

Event Marketer: B to C Events

SAMSUNG JUST FOLDED A SINGLE-DECKER BUS IN HALF Samsung had London commuters doing double takes last week after unveiling a series of public art installations featuring “folded” objects that most certainly shouldn’t be folded without proper supervision. The endeavor took two months to design and build.

article thumbnail

The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer: B to C Events

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. The Walmart-backed cashback rewards app hit NYC last week, and will make its way to Chicago and Denver in April, with interactive “Make It Rain” installations designed to look like fluffy clouds. But wait, there’s more.

article thumbnail

The Brief: Frozen Billboards and Victorian Peep Shows

Event Marketer: B to C Events

For the many consumers who aren’t aware that Pop-Tarts and Cheez-It are both owned by Kellogg’s, some on-the-field antics from both brands’ mascots over the last week have caused quite a stir on social. Naturally, extraterrestrial life presents a new demographic for marketers. 7) and New York (on Jan. 7) and New York (on Jan.

article thumbnail

Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer: B to C Events

There were also airbrush tattoos, photo moments, festive balloon installations, listening stations and a bar and patio area where attendees could cash in two drink tickets and chill out. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda.

article thumbnail

The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer: B to C Events

THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S. FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes.

Pinterest 101