Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
Event Marketer: B to C Events
APRIL 17, 2024
Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification.
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