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Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

Event Marketer: B to C Events

Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. DISPLAYS & PRESENTATIONS Every display, installation and speech presented at the event was crafted with attendees needs in mind.

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The Brief: ’80s Brats and Mega-rich Superfans

Event Marketer: B to C Events

The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Elmo’s Bar, check out a locker installation from “The Breakfast Club” and stop by Shermer High detention hall, which was complete with desks that were hand-carved with each character’s name.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer: B to C Events

Each (unbranded) installation is located roughly 650 feet from a restaurant location, and features a compartment that holds fries, along with a ventilation system that amplifies their scent. The tagline: Smells Like McDonald’s. so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee.

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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48
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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

The pink-hued restaurant interior includes whimsical design touches, like a life-sized carousel “horse” (looks more like a unicorn to us) for kids to play on, sassy neon signs along the walls, a larger-than-life ice cream sundae installation with a rotating cherry on top and a 10-person ice cream bar featuring an epoxy-encased sprinkle display.

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Facials Brand Glowbar Experiments with its First Activation Developed In-house

Event Marketer: B to C Events

The first step in the process was researching and finding an ice cream truck business to partner with, and Mister Softee Philadelphia fit the bill. Then, an established relationship with EltaMD, one of the brand’s select retail partners, pushed the activation’s progress forward.

IT 105
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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer: B to C Events

What’s more, fans could explore an expansive retail shop offering new and exclusive products from Nike, Jordan, adidas, PUMA, Under Armour, Curry Brand and others. Fans were invited to stroll around a space designed to feel like a maze through the interior of a snack bag—oversized Cheetos installations and crinkled “foil” walls included.