Installation Procession Retail 
Event Marketer: B to C Events
JUNE 17, 2024
The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Elmo’s Bar, check out a locker installation from “The Breakfast Club” and stop by Shermer High detention hall, which was complete with desks that were hand-carved with each character’s name.
Eventtia
JULY 6, 2023
In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.
Event Marketer: B to C Events
APRIL 15, 2024
Each (unbranded) installation is located roughly 650 feet from a restaurant location, and features a compartment that holds fries, along with a ventilation system that amplifies their scent. The tagline: Smells Like McDonald’s. so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee.
Event Marketer: B to C Events
SEPTEMBER 23, 2024
The pink-hued restaurant interior includes whimsical design touches, like a life-sized carousel “horse” (looks more like a unicorn to us) for kids to play on, sassy neon signs along the walls, a larger-than-life ice cream sundae installation with a rotating cherry on top and a 10-person ice cream bar featuring an epoxy-encased sprinkle display.
Eventtia
OCTOBER 20, 2023
Enhanced Planning Budgeting is an integral part of the planning process. Key Components of an Event Budget This guide covers the particular needs of large consumer and luxury retail companies such as Decathlon, L’Oréal, and Hermès, who organize many in-person events with the assistance of agencies.
Event Marketer: B to C Events
FEBRUARY 27, 2024
What’s more, fans could explore an expansive retail shop offering new and exclusive products from Nike, Jordan, adidas, PUMA, Under Armour, Curry Brand and others. Fans were invited to stroll around a space designed to feel like a maze through the interior of a snack bag—oversized Cheetos installations and crinkled “foil” walls included.
Event Marketer: B to C Events
SEPTEMBER 20, 2024
The first step in the process was researching and finding an ice cream truck business to partner with, and Mister Softee Philadelphia fit the bill. Then, an established relationship with EltaMD, one of the brand’s select retail partners, pushed the activation’s progress forward.
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