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Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

Event Marketer: B to C Events

Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. DISPLAYS & PRESENTATIONS Every display, installation and speech presented at the event was crafted with attendees needs in mind.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Flower Fantastic Agave All-Stars Pop-Up, which marked the launch of multidisciplinary artist Mr. Flower Fantastics limited-edition luxury basketball sneaker decanter.

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The Brief: ’80s Brats and Mega-rich Superfans

Event Marketer: B to C Events

The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Elmo’s Bar, check out a locker installation from “The Breakfast Club” and stop by Shermer High detention hall, which was complete with desks that were hand-carved with each character’s name.

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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48
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The Brief: Denim Cafés and First Class for Dogs

Event Marketer: B to C Events

Each (unbranded) installation is located roughly 650 feet from a restaurant location, and features a compartment that holds fries, along with a ventilation system that amplifies their scent. The tagline: Smells Like McDonald’s. so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee.

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A Quick Guide To Types of In-Store Retail Events

Eventtia

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

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Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing

Event Marketer: B to C Events

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. In addition to activities and installations, attendees could catch an emcee announcing fun facts about the history of toilet paper throughout the event.