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Is it Worth Getting Wedding Insurance?

One Fab Day

Couples often ask if it's worth getting wedding insurance or not in the run up to their big day. Here we break down the pros and cons!

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Don't Go It Alone! How Certified Wedding Planners Set You Up for Success

Certified Wedding Planner Society

Hiring a certified wedding planner is hugely important for three key reasons—their expertise, expansive resources, and essential support. First, certified wedding planners have undergone extensive training and testing to demonstrate deep knowledge across all aspects of wedding planning and execution of the event.

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The 2024 It List: Recognizing the Top 100 Event Agencies

Event Marketer: B to C Events

For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with critical audiences—and the agency community is swelling as it chases their dollars. What does it mean? That there are now more capable experiential agencies than ever before.

IT 105
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Citi Resurrects its Sound Vault Platform with an Intimate Jack Harlow Show in Brooklyn

Event Marketer: B to C Events

When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. And it was just the beginning of the brand’s Sound Vault renaissance. So that, along with this card launch and a really exciting 2023 made us feel like we’re back in a big way. And yes, the crowd went wild.

IT 93
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Creative Wedding Bar Ideas That Totally Nailed It

Ruffled

Not only are they a fun, expected moments for your guests to see as they enter the reception and get in the party mood, they’re a wonderful way to add some continuity with your wedding colors,… Creative Wedding Bar Ideas That Totally Nailed It - Ruffled

IT 99
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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer: B to C Events

There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. It’s a bright, interesting blue. This is our interpretation of it.”

IT 83
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Proposals for Planners: A Ring on It, or Not?

Rock Paper Coin

The answer, like most things in the wedding world, is a resounding “It depends!” ” Let’s break down when proposals are your planning BFF, and when they might be politely shown the door. Proposals: The Powerhouse Pitch Think of a proposal as your chance to shine. Crafting Your Proposal Tailor your proposal to each client.

IT 98