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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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8 Influencers Every Event Pro Should Be Following on Social Media

Planning Pod

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post featuring one of her recent weddings.

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Social Media for Wedding Planners: Tips From Shaun Gray On How To Build a Lucrative Social Following

Planning Pod

Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social. Shaun with his “garden disco” grooms!

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Social Media Ideas for Wedding Planners

KJ and Co.

USE CODE “KJC15”➝ Social media is the main marketing channel for most wedding planners and wedding pros and for good reason: It’s easy to set up and use. Read on for social media ideas for wedding planners that you can incorporate into your overall marketing plan or execute on the fly. GUEST POST BY SOURCED CO.

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Must Have Apps and Tools I Use For Social Media

KJ and Co.

For a lot of us in the wedding industry our marketing strategy—and particularly social media—happens in-house. There’s no department of eager marketing-grads planning our social calendar months in advance, unless you’re ready to invest in professional help. As a matter of fact, it is a fulltime job, for many. Like 80% of it!

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The Importance of Professionalism in Wedding Planning: Why Certification Matters

Certified Wedding Planner Society

The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession. This training equips them with the skills needed to handle the unexpected challenges that inevitably arise during the planning process.

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Brand Activation: What It Is, Why It’s Important, and How It Can Benefit Your Brand

By Chenai

Types of Brand Activation Experiential Marketing Sampling or Gifting Campaigns In-store & On-Site Activations Social Media Engagement Why is Brand Activation Important? I thought I would pop together a quick guide on Brand Activation—what it is, why it’s important, and how it can benefit your brand.

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