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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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Social Media Ideas for Wedding Planners

KJ and Co.

USE CODE “KJC15”➝ Social media is the main marketing channel for most wedding planners and wedding pros and for good reason: It’s easy to set up and use. Read on for social media ideas for wedding planners that you can incorporate into your overall marketing plan or execute on the fly. Visit Sourced Co.

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How to Create Buzz With Social Media Event Marketing

Planning Pod

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. Choosing a social media platform. Plus, there’s Instagram, YouTube, Pinterest, etc. Facebook vs. everyone else. Creating the buzz.

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Eight Fast Facts from the Pinterest Predicts Agency Insights Guide

Event Marketer: B to C Events

How agencies can use Pinterest’s trend report to help clients stay ahead of the curve In a world moving at the speed of culture, brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. Pinterest trends start earlier and last longer than trends on other platforms.

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Must Have Apps and Tools I Use For Social Media

KJ and Co.

For a lot of us in the wedding industry our marketing strategy—and particularly social media—happens in-house. There’s no department of eager marketing-grads planning our social calendar months in advance, unless you’re ready to invest in professional help. As a matter of fact, it is a fulltime job, for many. Like 80% of it!

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The Importance of Professionalism in Wedding Planning: Why Certification Matters

Certified Wedding Planner Society

In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner. The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession.

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2024 Food & Beverage Trends to Inspire Your Event Menus

Event Marketer: B to C Events

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. Think: burger quesadillas, pizza pot pies, gummy candy kabobs and carbonara ramen.