This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Transformative Impact of SocialMedia on the Wedding Industry The wedding industry has experienced a profound transformation over the past two decades, driven by the rise of socialmedia platforms like Instagram, Pinterest, TikTok, and Facebook.
In an era dominated by socialmedia, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of socialmedia, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."
Socialmedia marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. Choosing a socialmedia platform. Plus, there’s Instagram, YouTube, Pinterest, etc. Facebook vs. everyone else. Creating the buzz.
In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner. The wedding planning industry has become more accessible than ever, with countless blogs, socialmedia influencers, and DIY resources encouraging people to jump into the profession.
USE CODE “KJC15”➝ Socialmedia is the main marketing channel for most wedding planners and wedding pros and for good reason: It’s easy to set up and use. Read on for socialmedia ideas for wedding planners that you can incorporate into your overall marketing plan or execute on the fly. Visit Sourced Co.
Use platforms like Instagram and Pinterest to share your work, and dont underestimate the power of storytelling. 5) Create Meaningful Content for SocialMedia: Socialmedia isnt just about pretty picturesits your chance to connect directly with potential clients. Let them see your passion for what you do.
According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” socialmedia is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. Think: burger quesadillas, pizza pot pies, gummy candy kabobs and carbonara ramen.
In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner. The wedding planning industry has become more accessible than ever, with countless blogs, socialmedia influencers, and DIY resources encouraging people to jump into the profession.
For a lot of us in the wedding industry our marketing strategy—and particularly socialmedia—happens in-house. There’s no department of eager marketing-grads planning our social calendar months in advance, unless you’re ready to invest in professional help. As a matter of fact, it is a fulltime job, for many. Like 80% of it!
Checking different Instagram accounts, blogs, websites and Pinterest out, as well as talking to my fellow colleagues in the industry – I’ve come to realize how difficult it must be for every bride and groom to take the right decision when planning their wedding.
So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to take its online business into the wild.
These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, socialmedia mentions, etc.) discounting (early bird, referrals, etc.)
Creating a vision board with pictures from magazines, Pinterest, or Instagram can help organize your ideas for potential florists. PRO TIP: Pinterest is an excellent place for collecting your wedding flower ideas and inspiration. Budget: How much are you willing to spend on your wedding floral needs?
PINTEREST UNVEILS A PREDICTIVE PALETTE You’ve heard of the Pinterest Predicts report that details emerging trends pulled from the socialmedia platform, but what about the Pinterest Palette? For the last four years, 80 percent of Pinterest’s predictions came true. Color us impressed.
Through her blog and socialmedia, she shares her passion for florals, hosting, and crafting stunning spaces. Follow along with Michelle on Instagram @_hellomoments_ , @hello_michelleo , TikTok @hello_michelleo , or Pinterest @HelloMichelleO1.
SUMMARY: Harnessing socialmedia, leveraging email marketing, utilizing short-form videos on platforms like IG Reels and TikTok, and creating engaging blogs and Pinterest pins are integral elements in the recommended 4-stage content strategy for a thriving wedding business.
Don’t Rely on SocialMedia or Pinterest This isn’t to say you can’t find inspiration from these websites, but I strongly urge couples to steer clear from falling down the eye candy rabbit hole. So let it be, just for a little while, and enjoy your secret.
Bonus points if the decorations are photogenic, as they’ll likely be posted on socialmedia by your event’s attendees. Sometimes, these quirky sidewalk signs can attract extra attention if someone posts a picture of them on socialmedia. and upload them to socialmedia for the world to see.
With people really looking to bring the wow factor to their event and to post it on socialmedia, they need an event space that is unique enough to stand out amongst the sea of conference centers, but is also flexible enough to be completely reimagined to meet an event planner’s vision. Starting an event space?
I always repurpose content from the blog across my socialmedia , so I’m not constantly starting from scratch for post ideas and captions. By sharing the content on LinkedIn, and primarily on Pinterest, I’m driving a lot more traffic to my website beyond organic search. But that’s an important topic for another day.
If you’ve already done a Google search and find yourself burnt out jumping from website to website, turn to socialmedia. Instagram and Pinterest are both visual search engines that can help you narrow down your wedding planner options. On Instagram, use hashtags to find wedding planners in your desired area.
Reach out to them through email or socialmedia especially Instagram or Pinterest, explaining your interest in interning and why you think you would be a valuable asset to their team. Step 4: SocialMedia Presence: Let me ask you a question, where do you go when you need inspiration for anything related to weddings?
We compiled a one-stop-shop list consisting of local MUAs, HMUAs, and tips to popular hairstylists to add to your Pinterest board! Photo from Pinterest 2. Photo from Pinterest 3. Photo from Pinterest 4. Photo from Pinterest 5. Photo from Pinterest 6. Does their socialmedia speak to you and your style?
With so much inspiration floating around Pinterest and Instagram, it’s easy for couples to get carried away with decor ideas, color palettes, and cute little extras—even if they don’t always go with their original concept. Pinterest is like a brain dump for couples planning their weddings and events,” says Shaun.
They provide a shareable socialmedia link that you can send out to family and friends requesting addresses. Clear or Frosted Acrylic Invite: Foil Pressed Invite: Custom Digital Invite: @basicinvite Facebook Pinterest Instagram Twitter There are two features that really sets Basic Invite apart from other online invite companies.
In today’s digital age, socialmedia is a powerful tool for researching and vetting potential photographers. Platforms like Instagram, Facebook, and Pinterest are not just social networks; they are expansive portfolios showcasing the latest work of professional photographers.
RETHINKING ADVERTISING: BALANCING ROI AND ROT While glossy ads in bridal magazines and sponsored socialmedia posts might have their charm, they demand significant resources. It might mean choosing targeted, strategic ad placements over widespread campaigns or focusing on high-engagement platforms like Pinterest and Instagram.
And I’ve got a Pinterest board filled with SEO tips and tricks.) Including admin stuff, a Pinterest manager, and handing over some blogging and Instagram content to Ava & The Bee. Actually, I've got a whole agency handling socialmedia for Wed Well Showcase and that's been lifechanging. It's worked okay.
This you can use to update and synch details across webpages and socialmedia with a single edit. Inspire your event’s style and decor using Pinterest View this post on Instagram A post shared by Pinterest (@pinterest) Never underestimate the power of good, old-fashioned inspiration.
Be active on socialmedia platforms and engage with your audience. Also, don’t forget to ask for reviews or testimonials from happy clients to showcase on your website and socialmedia. I even recommend creating a separate portfolio specifically for weddings. Build a strong online presence Are you on Instagram?
YucatánLove is an expert in the wedding planning business with multiple planners and socialmedia, finance, design, and travel concierge teams that make the destination wedding planning process seamless. Since my husband and I are based in NYC and had a destination wedding in Mérida, all of our meetings were virtual.
Both 180 slider and 360-degree videos are shareable on socialmedia platforms, allowing friends and family who couldn’t attend the wedding to experience it virtually. Photo source: Pinterest 1. Photo source: Miyaki Perfume Photo source: Pinterest 5. It’s a way to include a wider audience in the celebration.
They’re responsible for capturing photos and videos on a phone that you can use for your socialmedia platforms or keep just to look back on when you’re feeling sentimental–or both. These retro-designed cakes are making a statement all over Instagram and Pinterest, and we are certainly eating it up.
In addition to industry-specific networking, don’t underestimate the power of socialmedia and online marketing. Use platforms like Instagram, Pinterest, and Facebook to showcase your work, share testimonials, and engage with your audience.
Never compromise style for function when you work with Karen Davis from Marker Girl Home View this post on Instagram A post shared by Houston Interior Designer Karen Davis (@markergirlhome) When looking at beautiful spaces on Pinterest, socialmedia, or even in magazines, you may think to yourself that these spaces can’t be livable.
And don’t forget socialmedia – platforms like Instagram and Pinterest are your virtual shop windows. Couples today are tech-savvy and will likely start their vendor search online. Ensure your website is sleek, updated, and brimming with your best work. SEO optimization? Non-negotiable.
” Address Capturing Service- Basic Invite offers an address capturing service that allows customers to share a link on Facebook, Twitter, Instagram, or any other socialmedia to request their friends and family’s addresses. Also, all of the envelopes can be closed quickly and securely since they are “peel and seal.”
Now the time has come to transition your Pinterest boards from dream to reality! Mistake 1: Forgetting to Budget Before Spending The internet is a wonderful tool full of wedding inspiration - but all of the picturesque weddings popping up on socialmedia don’t include price tags.
As I previously mentioned, we like to keep things private, so we only told the news to a very few of our closest loved ones and kept the engagement off of socialmedia. We had the most gorgeous, beautiful, Pinterest-worthy flowers that I have ever seen. We still got to have my dad be the officiant. So there you have it.
Keep an eye out for instructors in your area on socialmedia or websites like Lessons.com. Host a Pinterest crafting party Source: Peerspace Are your sisters Pinterest addicts? This could be anything from pottery to painting, to cooking to dancing. You could even tackle multiple skills at once to up the interest.
Visit The Knot online at TheKnot.com and follow on socialmedia: @TheKnot on TikTok, Instagram, Pinterest and Threads and Facebook.com/TheKnot. Visit The Knot online at TheKnot.com and follow on socialmedia: @TheKnot on TikTok, Instagram, Pinterest and Threads and Facebook.com/TheKnot.
How agencies can use Pinterest’s trend report to help clients stay ahead of the curve In a world moving at the speed of culture, brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. Pinterest trends start earlier and last longer than trends on other platforms.
No Instagram/Tik Tok/Pinterest All Day If you’re like me, it does not take much to get sucked into the socialmedia vortex. But if you start venturing into the realm of decor, timelines, or the minutia, please abort! I promise, it can wait.
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, socialmedia and post-event followup. Implementing marketing tactics (email, socialmedia, PR, etc.) Socialmedia mentions/shares/engagement. What is event marketing?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content