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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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The Importance of Professionalism in Wedding Planning: Why Certification Matters

Certified Wedding Planner Society

In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner. The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession.

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Must Have Apps and Tools I Use For Social Media

KJ and Co.

For a lot of us in the wedding industry our marketing strategy—and particularly social media—happens in-house. There’s no department of eager marketing-grads planning our social calendar months in advance, unless you’re ready to invest in professional help. As a matter of fact, it is a fulltime job, for many. Like 80% of it!

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FINDING YOUR WAY AMONGST THE SOCIAL MEDIA BUZZ

WeddingPlanner Stockholm

Checking different Instagram accounts, blogs, websites and Pinterest out, as well as talking to my fellow colleagues in the industry – I’ve come to realize how difficult it must be for every bride and groom to take the right decision when planning their wedding. But a few things can be a bit misleading here and there. Glad Lucia!

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Content Strategy: A Must for a Wedding Business Success Guide

Carissa Kruse Weddings

SUMMARY: Harnessing social media, leveraging email marketing, utilizing short-form videos on platforms like IG Reels and TikTok, and creating engaging blogs and Pinterest pins are integral elements in the recommended 4-stage content strategy for a thriving wedding business.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer: B to C Events

where attendees could peruse vendors and learn about local and national cannabis brands and nonprofits. PINTEREST UNVEILS A PREDICTIVE PALETTE You’ve heard of the Pinterest Predicts report that details emerging trends pulled from the social media platform, but what about the Pinterest Palette?

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How to Become a Wedding Planner with ZERO Experience!

Carissa Kruse Weddings

I was involved in everything from selecting venues to coordinating with vendors and managing last-minute changes. There were stressful moments, of course, like when a vendor canceled at the last minute or when there were unexpected weather changes, but these challenges taught me resilience and problem-solving skills.