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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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The Importance of Professionalism in Wedding Planning: Why Certification Matters

Certified Wedding Planner Society

In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner. The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession.

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Must Have Apps and Tools I Use For Social Media

KJ and Co.

For a lot of us in the wedding industry our marketing strategy—and particularly social media—happens in-house. There’s no department of eager marketing-grads planning our social calendar months in advance, unless you’re ready to invest in professional help. As a matter of fact, it is a fulltime job, for many. Like 80% of it!

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The Importance of Professionalism in Wedding Planning: Why Certification Matters

CWP Society

In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner. The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession.

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FINDING YOUR WAY AMONGST THE SOCIAL MEDIA BUZZ

WeddingPlanner Stockholm

Checking different Instagram accounts, blogs, websites and Pinterest out, as well as talking to my fellow colleagues in the industry – I’ve come to realize how difficult it must be for every bride and groom to take the right decision when planning their wedding. But a few things can be a bit misleading here and there. Glad Lucia!

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How to Find a Napa Wedding Florist that Gets Your Vision (Just 7 Steps)

Lovely Day Events

Creating a vision board with pictures from magazines, Pinterest, or Instagram can help organize your ideas for potential florists. PRO TIP: Pinterest is an excellent place for collecting your wedding flower ideas and inspiration. Budget: How much are you willing to spend on your wedding floral needs?

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Content Strategy: A Must for a Wedding Business Success Guide

Carissa Kruse Weddings

SUMMARY: Harnessing social media, leveraging email marketing, utilizing short-form videos on platforms like IG Reels and TikTok, and creating engaging blogs and Pinterest pins are integral elements in the recommended 4-stage content strategy for a thriving wedding business.