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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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8 Influencers Every Event Pro Should Be Following on Social Media

Planning Pod

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post featuring one of her recent weddings.

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Social Media for Wedding Planners: Tips From Shaun Gray On How To Build a Lucrative Social Following

Planning Pod

Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social. Shaun with his “garden disco” grooms!

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Saying Yes to a Social Media Strategy: Wedding Content Creators Are the Newest Vendors Couples Are Booking

Love Inc. Mag

After all, the New York City-based influencer figured, “I’ve had all my followers suffer through the planning process with me, so I might as well give them the satisfaction of seeing it all on that day.” Even if a couple doesn’t plan to post their wedding footage on social media, hiring a content creator can still yield many benefits.

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Social Media Ideas for Wedding Planners

KJ and Co.

USE CODE “KJC15”➝ Social media is the main marketing channel for most wedding planners and wedding pros and for good reason: It’s easy to set up and use. Read on for social media ideas for wedding planners that you can incorporate into your overall marketing plan or execute on the fly. Visit Sourced Co.

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Must Have Apps and Tools I Use For Social Media

KJ and Co.

For a lot of us in the wedding industry our marketing strategy—and particularly social media—happens in-house. There’s no department of eager marketing-grads planning our social calendar months in advance, unless you’re ready to invest in professional help. As a matter of fact, it is a fulltime job, for many. Like 80% of it!

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5 Ways to Use Social Media to Promote Your Event

Cvent: Event Marketing

That’s a lot of social media use. Social media is a miraculous tool that as an event planner you can and should use to your fullest advantage. Social media is an easy and free way to market your event, so in reality, it’s a no-brainer. Use these 5 social media tactics to promote your next event.