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8 Influencers Every Event Pro Should Be Following on Social Media

Planning Pod

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post highlighting one of their free webinars.

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9 Proven Steps for Planning Successful Events

Planning Pod

Of course, these three qualities won’t amount to a hill of beans if they aren’t supported by a fourth element: having a process that accounts for the hundreds of details you will need to track and thousands of decisions you will need to make as you work towards and beyond your event date. Step 3 – Establish a realistic event budget.

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Event marketing automation: How can it help your event planning process

Eventtia

The email might include a discount code or a link to a webinar that will help them learn more about what you have to offer. For example, you can use automation to share your event on social media as soon as you’ve finalized the details. Schedule your social media posts. Deliver activity-based emails.

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26 Huge Questions To Ask Before Planning a Virtual Event

Planning Pod

So we thought we would offer up this list of questions as a sort of virtual event strategy checklist, guiding you through the process and making sure you cover all your bases as you get used to this new-ish experience of virtual event planning. Video conferencing and webinar tools like Zoom, GoTo Meeting and WebEx.

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How To Elevate Attendee Engagement for Virtual Events

Planning Pod

And to be honest, the technological challenges of virtual events can be intimidating … although with some practice and solid processes in place, they are easily overcome. Or other less productive diversions presenting themselves (gaming, social media posting, etc). Fine tuning your virtual event ideas is a never-ending process.

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Must Have Apps and Tools I Use For Social Media

KJ and Co.

For a lot of us in the wedding industry our marketing strategy—and particularly social media—happens in-house. There’s no department of eager marketing-grads planning our social calendar months in advance, unless you’re ready to invest in professional help. As a matter of fact, it is a fulltime job, for many. Like 80% of it!

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How to build a content marketing machine that resonates with customers

Planning Pod

Review customer feedback: Analyze feedback forms, online reviews, and social media mentions to understand what resonates with your audience and identify areas for improvement. Most importantly, remember that identifying and understanding your target audience isn’t a one-time process. You should be milking it for all it’s worth.