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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

Imagine creating segments for leads who: Downloaded your white paper on specific event ideas (e.g., Imagine a lead who downloaded a white paper you created on current wedding trends (and of course, they were required to provide you their email address to receive the download).

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33 Best Practices for Boosting Online Event Registration [Infographic]

Planning Pod

. #8 Create a hashtag for your event and use it in every social media post. #9 11 Post videos and pictures of past events on the event website and social media (and don’t forget to post to Instagram). #12 19 Add social sharing links to the registration confirmation page and email. #20

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How To Elevate Attendee Engagement for Virtual Events

Planning Pod

Or other less productive diversions presenting themselves (gaming, social media posting, etc). You need to continue to hammer home the value of your event (plus any updates, like new presenters) via consistent emails and social media posts right up to the morning of the event. Co-workers interrupting them.

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How to Plan Virtual Events – Ideas for Amazing Online Experiences

Planning Pod

Easier interactivity for all – The attendee experience is democratized, so while it’s not as immersive as in-person events, all attendees are able to equally participate and may be more likely to participate (especially introverts); this also scales out more when you factor in social media participation.

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) Social media mentions/shares/engagement. What is event marketing?

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Event marketing explained: The complete guide on event promotion

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) What is event marketing? Identifying the proper target market (i.e.,