Special Report: Event Measurement in the AI Age
Event Marketer: B to C Events
NOVEMBER 20, 2024
The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their events based on attendees’ needs.
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